Agency: Translation LLC
Client: Apple Music
Type: Global Campaign
What if...
You make a campaign that explains what the Apple Music is and introduces James Cordon to the Apple Music celeb family.
Featuring TV host/actor James Corden, Pharrell Williams, and Apple's vice president Eddy Cue, Apple Music’s Jimmy Iovine, Apple Music’s global head of marketing Bozoma Saint John, and a few terrible advertising ideas.
Copy: James Corden
Director: Ben Winston
Agency: Anomaly
Client: Diageo
Type: Campaign
12 Years
It takes 12 years to make a Johnnie Walker Black.
And a lot of meaningful things can happen in 12 years of human life.
Copy: Dan Shapiro
Director: Kiku Ohne
Client: Google
Agency: Arts & Letters
Creative Direction
Agency: B-Reel
Client: Casper
Type: Campaign
The Casper Experience.
Casper develops mattress that actively shape, adapt and move with you in your sleep.
Copy: Suchi Ahuja
Director: Ryan Staake*
*Directors Cut
Client: YouTube
Agency: Anomaly
Type: Brand Campaign
Celebrating the power of L.G.B.T.Q.I.A.+ creativity.
Copy: Leanne Amann
Client: Selva Records
Ongoing Creative Direction and Design work for Selva Records.
Selva Records is a record label and recording studio founded by Quantic.
Client: TEDx Amsterdam
Agency: WE ARE Pi
Type: Integrated Campaign
The Human Brain
TEDx is a place where a lot of very smart people come together to share ideas and inspire.
Photographer: Bill Tanaka
Bob currently lives in:
New York
Bob worked at:
Madhive, NY
Art & Letters, VA
Glow Interactive, NY
B-Reel, NY
Anomaly, NY
Translation LLC, NY
KesselsKramer, AMS
72andSunny, AMS
BBDO, AMS
WE ARE Pi, AMS
PeetKegler, PDX
Crabsalad (founding partner), AMS
Bob works in the capacity of:
Product Strategist
Product Designer
Creative Director
Art Director
Designer
Director
Bob worked for:
Apple Music
AppleTV
Spotify
NBCU
Google
Youtube
Casper
Sonos
Nike
Converse
New York Life
Johnny Walker
Habitat for Humanity
eBay
TEDxAmsterdam
Piaggio
Monster Energy Drink
Beautyrest
Universal records
MTV
Bob co-founded:
Crabsalad, 2002 - 2014 AMS
Amsterdam based multidisciplinary design studio known for idea led design and storytelling for culture-forward brands, advertising agencies, the film and music industries.
In its time, Crabsalad was a future forward agency model integrating creative strategy, design and production.
Contact Bob:
E: bob@bobstel.com
P: +9713257405
Branding
Client: Buma Culture
Agency: Crabsalad
Making the invisible, visible.
Buma: Music in Motion is a conference devoted to music production in the film, gaming, broadcast, advertising and entertainment industry in Amsterdam.
Client: New York Life Insurances
Agency: Anomaly
Type: Campaign
Be good at life.
Casual and feel good extensions of the New York Life brand platform.
Copy: Dan Shapiro
Client: Monster Energy Drink
Agency: Crabsalad
Type: Campaign
Active ingredients.
A Monster Energy Drink induced public announcement, to introduce top athlete Shane O’Neill to the Monster Energy action sport team.
Client: Nike SB
Agency: Crabsalad
Type: Campaign
Haven't you heard?
The Bird is the Word is an integrated brand awareness campaign that landed Nike skateboarding in Europe.
Agency: KesselsKramer
Client: Reaal Insurance
Type: Campaign
Live life, things happen.
A series of 15 contextual programmed TV spots based on real life data from the Dutch Central Bureau of Statistics, made of sourced footage to reflect the chances of certain events in life.
Each spot is based on an insurance plan offering.
- Funeral Insurance: Contextually aired around soap opera’s
- Life Insurance: Contextually aired around reality TV shows.
- Car Insurance: Contextually aired around anything car shows..
Copy: Patrick van der Gronde
Agency: Translation LLC
Client: Apple Music
Hello. I'm Apple Music
Concept film that helped Translation win the Apple Music business.
Client: Self initiated
Agency: Crabsalad
Type: Short Film
Role: Director
My Browser is a short film imagining the future through the eyes of Wim, an elderly man reflecting on his life, past relationships and his browser.
Remember the year 2002?
We lived in a world without Social Media as we know it.
Myspace was launched only a year later and Yahoo was still a thing.
But at the time, we wondered what the future of the internet could look like when a browser collects all your data and potentially knows you better than family members, friends, lovers and other humans you have spend time with.
Client: Nike SB
Agency: Nike in-house
Type: Brand Campaign
It’s all Fluff.
Integrated brand awareness campaign leveraging cult magazine Fluff published by photographer Marcel Veldman.
The campaign included exhibitions in key markets, a very big and heavy book, lots of Fluff content and a pair of shoes.
Various commercial work directed and designed for agencies and clients.
